Meet Keziah Wheeler, the founder of Videri Skincare, a company that specializes in sulfate-free shampoo and body wash. Keziah’s passion for skincare began when she was a teenager struggling with acne. After trying countless products that made her skin worse, she started researching the ingredients in her products and discovered that sulfates were a common irritant.
Determined to create a line of products that was gentle and effective, Keziah and her brother Austin, spent years perfecting their family formulas. She sourced natural, organic ingredients that were free from sulfates, parabens, and other harmful chemicals. She also worked with a team of dermatologists to ensure that her products were safe for all skin types.
Videri Skincare is thus born. Check out top selling Videri Zero Sulfate Shampoos HERE.
Pureology is one of the most eminent hair care labels globally; however, what many fail to realise is that purchasing Pureology products also requires cashing out a higher price. With each product ranging from over $30-$60, it begs the question – why is Pureology so expensive?
The answer lies in their secret formula and production process. Since Pureology was founded, the brand has strived to develop products that are free of sulfates and parabens, making the products kinder to hair and the environment.
Pureology has a long list of natural ingredients to promote healthier, shinier locks with incredible payoffs, many of which are not used by other hair care brands; this alone contributes to the premium price tag. With this article, we’ll explore the various reasons and factors behind the high-end hair care and why it’s worth it.
What is Pureology known for?
Pureology is an established, prestigious haircare brand that has garnered attention and praise for its quality products and high-end price tag.
Their reputation for luxurious hair care treatments and effective, natural ingredients has been well-earned over time; they are the go-to brand for many looking to take exceptional care of their hair.
Pureology specializes in vegan, sulfate-free shampoo and conditioner, as well as a variety of styling products and specialty treatments perfect for nourishing and protecting hair of all textures and colours.
Over time, they have developed a reputation for providing superior haircare with a variety of innovative, highest-quality and luxurious formulas that cater to all types of tresses.
They strive to provide only the very best in hair care, from top to bottom, and are highly sought-after among the beauty industry.
Their products are of the highest quality, and because of their superior ingredients and unique formulations, come with a higher price tag than some of the more affordable drug-store options.
Is Pureology a luxury brand?
To simply answer this, yes, Pureology is seen as a luxury brand.
This is especially true for those who are keen on haircare and styling. The brand has become synonymous with quality and extravagance, often with a hefty price tag.
For many, Pureology represents the finest in haircare and styling available on the market and has achieved a certain level of prestige.
The high cost of the product is due to its luxurious ingredients, meticulous craftsmanship and attention to detail.
On the other hand, Pureology prides itself on developing technologically advanced formulas that protect hair and make it shine with youthful vitality.
Additionally, the innovative formulations are sulphate-free, so they don’t strip away natural oils.
In fact, hairdressers and other industry professionals have long recommended the brand to their customers, knowing it will provide them with the best results and a luxurious experience.
Overall, Pureology is seen as a luxury brand because of its superior formula and quality ingredients which unrivaled and represent a long-standing commitment to superior haircare.
What hair type is Pureology for?
Pureology is differentiated from other shampoos and conditioners by their main focus on protection and moisture for color-treated hair.
Its key ingredient, Antifade Complex, helps to keep pigment in hair, thus prolonging the life of any dye job.
The product line caters to different hair needs, but all are designed to provide maximum color vibrancy.
Particularly, Pureology has singles out individuals with dry, coarse, or curly hair types as most benefiting from their product line.
With ingredients such as monoi and coconut oil, Pureology can help to lock in moisture and protect textured hair from color fading.
It is also beneficial for those desiring maximum volume, as many of the products are specifically for adding lightweight body.
The combination of hydrators and cleansers in the products help to keep strands from drying out with excessive cleansing or coloring.
This is ideal for those with normal or fine hair types, as well as those who have been through chemical treatments that have left hair particularly dry.
Can I use Pureology every day?
Yes, you can use Pureology every day for your haircare regimen.
Pureology is a professional-grade haircare line, featuring a range of high-performance and superior quality haircare products made in small batches for superior results.
Priced higher than regular haircare brands, the ingredients used in Pureology products are of the highest quality and of a specific performance-grade level.
Its sulfate-free and vegan friendly formulas are designed to provide long-lasting moisture and hydration, without stripping hair of its natural oils.
With this, Pureology’s comprehensive range of haircare products can be used every day without worrying about drying out hair or straining the wallet.
In fact, when used regularly, these products can help keep hair nourished and healthy, improving the overall overall appearance and texture.
Their formulas also provide environmental protection and nourishment and can also help protect your hair colour for longer.
Is Pureology FDA approved?
Honestly speaking, the FDA doesn’t actually approve haircare products.
However, that doesn’t mean that Pureology doesn’t meet their standards.
Pureology is cruelty-free, which means that the company has made the commitment to not test their products on animals and all of their ingredients are ethically sourced.
In addition, all of Pureology’s products are formulated without any of the common harmful ingredients like sulfates, parabens, and phthalates that have been known to irritate your scalp and cause damage to your hair.
These ingredients and manufacturing processes have been studied and certified by the Environmental Working Group (EWG).
The EWG has tested and graded each of Pureology’s ingredients, presenting them with either a 1, 2 or 3 grading scale (1 being the best grade).
Just because a product isn’t FDA approved, that doesn’t mean it’s not of high-quality and free of harmful ingredients.
Pureology also puts an emphasis on creating top quality and safe haircare products and has achieved certificates of safety from the Alliance of International Aromatherapists, EWG and Leaping Bunny.
How can you tell if pureology is real?
One way to spot genuine Pureology is to look at the packaging, as the company has a very specific look and feel.
The box should feature the brand name clearly printed in white, as well as a logo of two circles intertwined with a “P”.
All Pureology products also contain a batch code, which can be verified as authentically from the company’s website.
Additionally, another easy way to spot fake Pureology is to look at the ingredients list.
Real Pureology products are formulated with ingredients that are gentle on the hair, such as natural extracts and oils.
Lastly, the price is another factor to consider.
We all know that pureology products are expensive due to their superior quality, which also means that they are not usually sold in bulk.
So if you find an unusually low price on Pureology products, it’s likely that the item is counterfeit.
To ensure you have a real Pureology product, it’s best to purchase it from a trusted and reputable retailer.
Is pureology safe shampoo?
Pureology’s shampoos are free of sulfates, parabens, and other harsh chemicals, instead relying on more natural extracts like uva/UVB absorbers and green tea.
This makes them much gentler on your hair, while still providing excellent cleansing results.
Moreover, Pureology is made with natural Zeroscent technology.
This means that not only are the products free of artificial fragrances, but they also won’t leave a harsh, chemical smell behind.
The shampoo is also color-safe, meaning it won’t strip hair of its natural, dyed color.
This means you can get beautiful results without worrying about degrading your hair health.
Overall, Pureology is definitely a safe product for users to use.
With Pureology, you can get beautiful results without the typical harsh chemicals that come with other products.
How long does a bottle of Pureology last?
A bottle of Pureology is designed to last a long time, depending on how often it’s used and how much hair you have.
Thankfully, Pureology products usually last up to around two months when used regularly.
When using Pureology, typically you don’t need to use it as often as other hair brands.
With the right application, a bottle of Pureology should be able to last you up to 10 washes.
This means that the hair formula is highly concentrated, so a little bit goes a long way.
Thus, the great thing about Pureology products is that you don’t need to overdo it; just a few pumps of the shampoo and conditioner goes a long way.
So all in all, it’s reasonably cost effective if you spread out the cost of a bottle over the two months that it’s going to last you.
And in order to make the most out of your Pureology products and make them last even longer, make sure to follow the instructions on the bottle and use only the recommended amounts.
Are Pureology products natural?
Yes, Pureology has committed itself to using natural ingredients and is backed by a cruelty-free philosophy.
However, there are still some synthetic ingredients you’ll find in many of their products, including fortifying agents, fragrances, and thickeners.
But still, the majority of their ingredients are plant-based, making them a great choice for a lot of people.
Plus, they have an array of natural essential oils derived from plants and herbs that offer added benefits and a pleasant scent.
And although the natural ingredients featured in Pureology products do make them more expensive, they’re also likely safer to use in the long run.
Is Pureology used in salons?
Yes, Pureology is regularly used in hair salons and spas across the world.
Professional stylists love this brand, not only because the results are superb, but also because the quality of the products offers lasting benefits.
Pureology has already gained a reputation for producing premium salon haircare products that combine advanced scientific technologies to create long-lasting, healthy hairstyles.
Their products are so widely used because they provide salon quality results that you can typically only find in the workplace.
Basically, many salons use Pureology as part of their professional toolkit because it can help users to achieve professional, salon-quality styles with superior conditioning, strengthening, and colour protection properties.
Overall, it is easy to see why Pureology is often seen as an expensive hair care brand. Every formula is made with high-quality ingredients, the packaging is designed to be more environmentally friendly, and the products are designed to last longer than most others in the market.
If a consumer is looking to invest in quality hair care products that are designed to provide professional-level results, Pureology is an excellent choice. Expense doesn’t always mean low quality and when it comes to Pureology, the expensive label is worth it.